Interesting idea that makes you aware of how the fetus is developing in women’s body. No nasty scientific stuff, no scary medical language, just mom and her baby. The whole visual language, simple shapes and patterns, black and white theme, simple cut-outs on pages made this book very special and emotionally tied with the owner.
“But it’s the designs that swirl around this pregnant belly that are the true draw for me. Designed by ad agency Dentsu for Kishokai Medical Corporation, a Japanese medical services firm, they’re a playful take on what actually occurs with the fetus during each week of pregnancy. For example, to show when the size of the baby first becomes measurable, there’s a ruler on the side of week 6. In week 15, fingerprints begin to form on the baby, which you can see embossed into the page. A Coriolis effect swirls around week 25, marking when the baby first begins to swim in amniotic fluids. And so on.
Better yet, this beautiful papercraft representation isn’t just some concept: Kishokai Medical Corporation started distributing copies to pregnant mothers in September.”